One of the best things about being a team of two is that we can divide and conquer while also keeping each other accountable. I’ve found growing The Marketing Mix far more rewarding than building a business alone when I was freelancing.

One of the biggest challenges in managing our own sales and marketing is the initial overwhelm—the urge to start everything immediately. But realistically, that’s just not going to happen.

Things we’ve decided to do to help us grow:

• Expand our network – Both digitally (adding people on LinkedIn, building a newsletter list, and growing our social following) and physically (networking events are back in the plan).

• Get consistent with content – Social posts, Substack, and blogs are all going out regularly.

• Outreach – Regular cold emails and LinkedIn InMail.

Now, this might look like a lot, but as the title suggests, we’ve divided and conquered—splitting it up over different days and between the two of us. That way, we each only spend an hour or so on it, keeping it consistent and sustainable.

When I first went self-employed, I used to say one day a week would be my sales day. That quickly turned into one afternoon… then into ah, I’ll do it next week. So, I know little and often works better for me.

Here’s our split for the next week:

Monday – Planning, writing, and scheduling social content for the week.

Tuesday – Building our email marketing database (a job I hate, but it has to be done) and reviewing/improving our outreach sequences.

Wednesday – LinkedIn outreach—introductions to new contacts and checking in with old ones.

Thursday – Working on our content, whether it’s free resources, Substack, or a blog post.

Friday – Reviewing the week—what’s working, what’s not—and writing our ‘agency ramblings’ content.

For me, consistent content is one of the hardest things. I can create incredible content plans for clients, but when it comes to doing it for ourselves, I overthink it. I get stuck in my head thinking it needs to be the most incredible content ever—because we do marketing and design for a living. And then I spend hours deliberating over an average post.

How we’re approaching it this time:

With openness and honesty.

Reading a bunch of fake-sounding sales content doesn’t help you, and it certainly doesn’t help us. So, by bringing in a bit of transparency, hopefully, we can all grow together.

That’s it for this week—I’ll let you know how we get on!

As always, if you’ve got a question, fancy a chat, or just want to say yep, me too, drop me a message.

Speak soon,

Chloe