The Marketing Mix Blog | Branding, Websites & Marketing for SaaS & Tech Startups

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What is Messaging and Why is it Important for Early-Stage Startups?

When you’re building a startup, every conversation matters. Whether you’re pitching to investors, convincing early customers, or attracting top talent, the way you communicate can make or break your success.

March 27, 2025

TMM’s Agony Aunt: We Look Like Every Other SaaS Company!

We recently exhibited at an event in the tech startup zone, and we realised—we look like every other SaaS company!

March 27, 2025

TMM’s Agony Aunt: Why does no one understand what we do?

Why does no one understand what we do? Despite creating a messaging document, people don’t understand what we do.

March 21, 2025

Ramblings of an Agency Owner: Divide and Conquer (Attempt to multitask and mildly panic)

One of the best things about being a team of two is that we can divide and conquer while also keeping each other accountable. Here’s our weekly run down of our sales and marketing activity.

March 24, 2025

Ramblings of an Agency Owner: An Introduction

Like many businesses right now, we’re trying to grow, and the market is tough. By sharing our journey over the coming weeks, we hope you’ll find inspiration for your own sales and marketing.

March 21, 2025

Why Messaging and Product-Market Fit Are Vital for SaaS Startups

Strong messaging & product-market fit are key for SaaS success—clarify your value, connect with customers & stand out in the market.

February 28, 2025

Six Messaging and Positioning Tips for Startups

Make every pound count—refine your startup’s messaging with research, proof, and customer insights to stand out and drive growth.

March 14, 2025