InfraBee is a specialised competitive intelligence agency with a strong background in infrastructure investment, defence, and SaaS sectors. The company provides comprehensive reports on bids, competitors, products, and markets.
InfraBee sought a rebrand, along with specific marketing assets, to better appeal to the defence sector through a futuristic branding approach tailored to their target market. Dissatisfied with the current identity’s lack of professionalism, the client wanted a redesign while retaining the logo as a wordmark.
InfraBee’s new brand identity was designed to embody its core values of quality, specialisation, and competitive advantage through insights. The colour scheme—primarily black and yellow with touches of grey and purple—was inspired by the story behind their name and to convey a futuristic feel. A modern, masculine aesthetic was crafted to resonate with their target audience and establish a forward-thinking brand presence.
Due to budget constraints, we developed a cost-effective website by populating a single-page WordPress template. This approach allowed us to deliver a polished site that aligned somewhat with the new brand identity without exceeding their budget.
As an additional asset, we produced a case study deck to provide InfraBee with a discreet way to present their work to potential clients. This deck enabled InfraBee to showcase their experience and results while respecting the confidentiality required for high-profile projects.
The new logo incorporates four key visual elements: a person representing Infrabee's independent and specialist status, a star for quality and guidance, a plus sign for gaining an advantage, and a window symbolising insights.
"The Marketing Mix really understood our audience, and went above and beyond in overhauling our dated brand into a modern one, this will hugely improve our positioning in the market. We're super happy with the end result, and excited to hit the ground running with our new brand. Charlotte is the best in the business."
