Lilli is a health-tech company that provides intelligent monitoring solutions to health and social care providers. Their platform delivers real-time data insights, enabling care professionals to make informed decisions and enhance the quality of care for their clients.
As Lilli transitioned from a start-up to a more established company, inconsistencies in their brand became evident. After working with multiple designers and lacking a cohesive brand guide, their online presence no longer reflected their growth and maturity. The company sought to use the website redesign as an opportunity to unify their brand identity.
Compounding the challenge, Lilli’s internal efforts to redesign the website were stalled from internal team changes, leaving only the homepage designed. After three months of delays, they needed the project completed quickly. The website itself was substantial, comprising 8 pages with extensive content, as well as a resource section to house webinars, reports, blogs, news, brochures, and events. Although not fully populated, Lilli wanted the resource section future-proofed for easy expansion.
We took on the project, redesigning the website to create a more professional and cohesive brand identity. Our Creative Director, who had collaborated with Lilli during their early stages, re-established a consistent visual language that aligned with the company’s values and long-term vision.
Despite the project’s complexity and tight timeline, we completed the entire website within three weeks. This included the design for 7 main pages, preparing the resource section for future content, and assisting with site population in Webflow to ensure readiness for launch. Additionally, we designed a suite of digital brochures for the Proactive Care Fund, aligning them with the website’s aesthetic. These brochures, tailored for England, Scotland, and Wales, as well as application support, enhanced Lilli’s marketing assets and provided on-brand resources for regional stakeholders.
